“Learning content has failed to spark children’s curiosity, the average time spent on even the most popular educational app in India today is only 71 minutes on the contrary, Genius Teacher clocks an average of 180 minutes,' said WhatsApp’s Bose.Įd-tech users - both paid and free unique users - in the K-12 and post K-12 segment have seen an increase, with the user base doubling to 90 million, according to a report by RedSeer and Omidyar Network. Global players in quiz-based learning include the Norwegian startup Kahoot, an e-learning platform that raised $215 million from Japan’s SoftBank, and San Francisco-based startup Quizlet, which has raised $30 million in a Series C round led by General Atlantic recently.